A French company is doing really interesting things with real-time viz (as opposed to pre-viz) so that you can look at effects live, in camera, and compose your shot according to effects that are rendered on the fly to look almost as gorgeous as what you would get with a huge effects budget and lots of post-production time. An exciting point to note is that the virtual objects that are placed in the camera's eye know how to interact with the real world.
It is very difficult to describe the potential of this approach without sounding nuts, so check it out and decide for yourself:
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